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Jiea Rutland Simpson

Physician Relationship Manager- Market Development, Hospital & Health Care

Hi, I'm Jiea Rutland Simpson. Welcome to my profile!

Jiea Rutland Simpson's Bio:

Jiea Ruthland Simpson was born in Nashville, Tennesse. She graduated from Spelman College, nation’s oldest institution of higher education for Black women, with a Bachelor's degree. During her time at Spelman College she studied biology with the hope to go into medicine.   However, Jiea Rutland Simpson would switch career paths and get into pharmaceuitcal sales upon graduation due to her love of marketing ideas and building relationships. She enjoys the challenge of consultative sales and making it a "win-win" for the customer and herself. She attended the University of Miamito recieve her MBA. Jiea has won numerous sales awards in her pharmaceutical sales career.     Currently, Jiea is physician relationship manager and service line adminstrator at the Valley Baptist Health System in Harlingen, Texas. With over 2,000 employees and 375 medical staff members, this century-old institution provides excellent service to patients with a mission steeped in faith.   Jiea works with the lcoal physician community to develop community relations and communication strategies. She uses her love for marketing to her advantage, working to improve the hospital's influence within the local south Texas community by coming up with successful social media campaigns.With more and more people communicating online, these campaigns boost the brand awareness of the hospital. Jiea Rutland Simpson is a "go-getter." With a sense of urgency, she earns trust and builds lasting relationships. Every day, she strives to be better than she was the day before. She is an avid reader and a life-long student.      

Jiea Rutland Simpson's Experience:

  • Sr Sales Representative at ELI LILLY USA

    June 2008 - March 2011

    Partnered with medical providers, providing product information and education on use of short- and long-acting analog insulins in Type I Type II diabetes. Assisted providers in determining patient eligibility for GLP-1 incretin mimetic or exogenous insulin. Persuasively communicated product advantages. Conducted follow-up visits to provide formulary availability. Delivered in-service education for Physicians and staff, including insulin pen injection methods and carbohydrate counting. Elevated community awareness on diabetes, to include organizing speaker programs. Evaluated monthly sales strategy and results to determine areas for improvement. Maintained call and sample records; reported activities and expenses. Key Achievements: Successfully increased market share for McAllen territory by 20% in first three months. Ranked #1 in region for Humalog sales in 2008 and in top 10% for Cialis sales in 2010. Collaborated on initiative to develop Spanish-language literature for diabetics. Organized monthly programs at local RGV Diabetes Association for patients using Humalog.

  • Medical Moderator- As Needed Basis at NEW DAWN MEDICAL MODERATORS

    February 2006 - June 2008

    Traveled extensively to conduct medical education programs, including teleconferences and live meetings. Obtained feedback through interactive question and answer sessions. Analyzed feedback and reported results to marketing departments. Ensured compliance with Pharma Code Guidelines. Key Achievements: Successfully organized total of 75 live meeting and teleconferences, increasing product usage by 20-25% in 90 days post-programs. Received average of 9.5/10 positive feedback ratings from program attendees and local sales representatives.

  • Sr. Sales Representative at Elan Pharmaceuticals

    June 2004 - October 2005

    Institutional Hospital Representative promoted I.V. antibiotics Maxipime and Azactam from Corpus Christi, Texas to South Texas area (McAllen, Harlingen, and Brownsville). Gained formulary acceptance for products and developed hospital protocols with infectious disease physicians and oncologists for neutropenic patients. Communicated with medical professionals to highlight product advantages. Conducted in-services for medical residents and nursing staff. Negotiated hospital contracts based on product use.

  • Field Clinical Sales Representative at GUIDANT CORPORATION

    February 2003 - March 2004

    Assisted Physicians in implementing and testing and medical wire leads, pacemakers, and defibrillators. Provided on-going clinical support, including device testing and patient follow-up. Delivered heart failure and cardiac pacing education to local Physicians based on Medicare guidelines Key Achievements: Consistently achieved sales quota.

  • Senior Sales Consultant at NOVARTIS PHARMACEUTICALS, INC

    July 2000 - February 2003

    Marketed hypertension, osteoporosis, and irritable bowel syndrome products to Physicians in territory comprising Harlingen, Brownsville, and Corpus Christi. Mentored new Sales Representatives. Key Achievements: Ranked 67th of 512 Sales Representatives nationally in '02. Increased Lotrel market share from 4.75% to 5.64% in district, ranking first for growth.

  • Institutional Healthcare Representative at PFIZER PHARMACEUTICALS, INC

    September 1991 - May 2000

    (Relocated to South Texas) Promoted Zithromax (IV/PO) to medical attendings and residents at University of South Florida Residency Program. Delivered medical programs and in-services for hospital staff. Collaborated closely with hospital Pharmacists on appropriate product usage.

  • Physician Relationship Manager at Valley Baptist Health System

    March 2012

    Work closely with the local physician community and the C-Suite members to facilitate communication. Develop and implement strategic growth plan in collaboration with the VP of Growth and Sales, Hospital COO and CEO to identify key market drivers of hospital sales and potential growth strategies. Act as a management consultant, work as a problem solver, in collaboration with the hospital department heads (Surgery, Registration, Medical Records, Radiology, Information Technology, and Case Management), to streamline processes, resolve physician dissatisfies and gain physician loyalty. Improve hospital image and awareness within the local south Texas community through the use of Social Media.

Jiea Rutland Simpson's Education:

  • The College of St. Scholastica

    2012 – 2016
    Masters of Science

  • University of Miami

    Master of Business Administration (MBA)
    Concentration: Management and Marketing

  • Spelman College

    Bachelor of Science
    Concentration: Biology

  • La Reine High School Suitland, Maryland

    Bachelor of Science (B.S.)
    Concentration: College/University Preparatory and Advanced High School/Secondary Diploma Program

Jiea Rutland Simpson's Interests & Activities:

Marketing, Business Development, Operations, Community Development




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